A peek into the 2025 ResTech landscape, and what that means for researchers exploring QDA tools

As the title suggests, a simple trick to your DIY backroom awaits—are you ready to find out?

Get to know first-hand experiences of our experts who have dabbled, experimented and created replicable systems to leverage AI and GenAI, in gleaning insights from Qualitative Research data. In a stimulating yet grounded chat, experts share GenAI prompts that hel them work efficiently; GenAI limitations that they stumbled upon; and the overall state of all things "GenAI x Qual".

Qualitative data analysis tools like NVivo, MAXQDA, ATLAS.ti, Quirkos, and flowres.io are redefining research in 2025. With AI-driven features for pattern recognition, autocoding, and visualization, these tools make data analysis faster, accurate, and impactful across academic, market, and UX research fields.

Curious practitioners as well as experts have been playing with various possibilities offered by GenAI-enabled analysis and reporting tools. At this roundtable, we cornered experts who provide a perspective on how, when and why to use GenAI to infuse fun, discovery and aha moments into the Qualitative Research experience.

All you ever wanted to know, about Qualitative Data Analysis, done both, the traditional and the AI-enabled way.

Learn how interactive transcription boosts accuracy, saves time, and enhances collaboration across industries, with AI-powered tools and real-time editing.

Explore the art of incentive distribution to boost employee motivation and align with business goals. Learn about various incentive types, effective timing, and leveraging technology for streamlined management.

In the evolving content marketing landscape, AI content analysis transforms business strategies. Leveraging AI, companies gain insights into audience behaviors, optimize SEO, and boost engagement, building stronger connections with their target market.

Explore the transformative impact of AI on academic citations. Learn how AI tools enhance accuracy and efficiency, the challenges they present, and their future role in scholarly writing.

Explore how online qualitative research platforms, like Flowres, empower researchers to gain deeper insights into human behavior with advanced tools for interviews, focus groups, and data analysis.

“AI is going to save you time and money!” Intrigued by the loud claims of several AI platform developers, Dean Stephens, a Skeptical Optimist, decided to find out questions like: Can AI replace human beings? What good is AI for within qualitative research analysis workflow? Dean explores several common questions faced by several qualitative researchers and shares his evaluation process. The article will entertain and enlighten qualitative researchers at the same time.